Bronner's Christmas Wonderland Page2

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Bronner's CHRISTmas Wonderland

25 Christmas Lane

Frankenmuth, MI 48734

(989) 652-9931

www.Bronners.com

Hours:

January through May

Mon. - Thurs & Sat. 9:00am - 5:30 pm
Fri. 9:00 am to 9:00 pm

Sun. Noon to 5:30 pm

June through December

Mon. - Sat. 9:00am to 9:00pm
Sun. Noon to 7:00 pm

We are closed on January 1st, Easter, US Thanksgiving and Christmas.

Bronner's closes at 4:00 pm on December 24 and 31, and from noon to 3:00 pm on Good Friday. Bronner's will also be closing at 2:00 pm on January 3, 2007, for inventory and at 4:00 pm on Saturday, January 20, 2007, for the staff Christmas party.

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Bronner's Building and Grounds Trivia!

1. Beautifully landscaped grounds cover 27 acres at Bronner's. (The entire complex is 45 acres.)

2. Approximately 100,000 outdoor Christmas lights illuminate Bronner's grounds every evening throughout the year.

3. Christmas Lane, Bronner's own thoroughfare, is 1/2-mile long.

4. Fifty-six decorated lampposts adorn the Bronner grounds.

5. There are 24 figures on display in Bronner's outdoor, life-size Nativity.

6. Bronner's giant outdoor Santa towers 17 feet and the giant snowman is 15 feet tall.

7. Over 100 flags from many nations adorn the Bronner building and outdoor lampposts.

8. Each summer over 2,400 individual flowering and ornamental plants complement the Bronner landscaping.

9. Bronner's parking lot accommodates 1,250 cars and 50 busses.

10. The overall size of Bronner's building is 320,000 sq. ft. (approx. 7.35 acres or 5.5 football fields of space) with 96,000 sq. ft. (2.2 acres 1.7 football fields of space) devoted to the salesroom.

11. With Austria's special permission, Bronner's built a replica of the Oberndorf, Austria, Silent Night Memorial Chapel in 1992 as a tribute to the Christmas hymn "Silent Night" and in thankfulness to God.

12. A verse of "Silent Night" is displayed in over 300 languages on the Silent Night chapel grounds.

13. "25 Christmas Lane" is written in over 40 languages on signs scattered around Bronner's grounds.

14. A description of Bronner's CHRISTmas Wonderland is available in 10 languages.

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Bronner's Store Directory

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To download a PDF file of the Bronners Store Directory from the Bronner's website,

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Photo Gallery

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Advertising and Promotion Trivia

1. Bronner's toll-free number, 1-800-ALL-YEAR, can be dialed anywhere in the continental U.S. for recorded information.

2. Bronner's billboards number more than 60 and are located in seven states.

3. Bronner's most distant billboard is on I-75 near Ocala, Florida, north of Disney World.

4. Bronner's advertises in over 80 different publications and newspapers.

5. Bronner's M.I. Hummel Days promotion originated in 1980.

6. Bronner's first annual Precious Moments Days event was held in 1983.

Advertising and Promotion Trivia Continued

7. 1992 was the first year for Bronner's Department 56 annual event.

8. In October 1996, Bronner's established its web site at http://www.bronners.com.

9. Bronner's on-line store at www.bronners.com offers approximately 3,000 items for purchase.

10. Beamer the Bronner Star was born in 1999, becoming Bronner's mascot.

11. 1991 was the first year for Bronner's retail catalog. Over 3 million Bronner's Christmas Favorites catalogs are distributed annually.

12. The call center, catalog and website fulfillment, and shipping are all done in-house.

Historical Information

1. Bronner's has been in business since 1945.

2. Bronner's three original showrooms were the Main Showroom (opened in 1954), the Tannenbaum Shop (opened in 1966) and Bronner's Bavarian Corner (opened in 1971).

3. Bronner's original building was purchased by Star of the West Milling Co. and currently houses offices and showroom space for them.

4. The present Bronner building opened June 8, 1977. The first salesroom expansion opened May 1991. The most recent salesroom expansion opened May 2002.

5. On September 20, 1984, Bronner Screen Printing was sold to its long-time manager, Don Fischer, and his wife Karen. It was renamed Memtron Technologies.

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